Beyond Banking: ADB Launches New Tagline to Celebrate 60 Years of Financial Innovation
In a significant move to mark its 60th anniversary, the Agricultural Development Bank (ADB) has unveiled a new corporate tagline, "Beyond Banking," symbolizing its renewed vision to go beyond traditional financial services and contribute more deeply to national development.
By Joylinda Laryea / July 3rd, 2025
In a significant move to mark its 60th anniversary, the Agricultural Development Bank (ADB) has unveiled a new corporate tagline, "Beyond Banking," symbolizing its renewed vision to go beyond traditional financial services and contribute more deeply to national development.
The launch of the new tagline represents a strategic shift for ADB as it seeks to redefine its role in Ghana’s banking sector. Moving past its previous slogan, "Truly Agric and More," the bank is positioning itself as not just a financial institution, but a development partner focused on inclusion, innovation, and economic empowerment.
Speaking on the significance of the change, ADB highlighted its commitment to providing holistic financial solutions tailored to the evolving needs of its customers, while maintaining its core focus on agriculture and broader economic development.
The tagline "Beyond Banking" reflects ADB's pledge to champion financial transformation, expand access to credit, and promote sustainable growth across various sectors of the Ghanaian economy.
As ADB reflects on six decades of impactful service, the bank is poised to build on its legacy with renewed energy and innovation, further strengthening its position as a cornerstone of Ghana’s financial landscape.
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